“Primarily based on what I’ve seen for 2022 to date, I’d say that the urge for food for enjoyable and vibrant lingerie continues to be rising,” says Brewer. “That is particularly with our prospects, as we discover black bras keep in inventory for for much longer than their vibrant counterparts. I believe manufacturers are realising that girls need to be daring and experiment with all of their wardrobe, together with their underwear drawer.”
Color performs an enormous function within the Dora Larsen design course of, however Larsen says she’s noticing new patterns emerge. “Color-wise, we seen an enormous demand for vibrant inexperienced, which is fascinating, as you wouldn’t usually take into account inexperienced a typical color for lingerie—it’s not clearly female in the identical method that pink or berry are,” says Larsen. “Prospects need to be extra experimental with their color selections and in search of colors you’ll be able to’t sometimes discover in every single place. The traditional look you’ll sometimes anticipate from lingerie has gone out the window—folks need to be dressing for themselves nowadays, in comfy, experimental, totally different and distinctive selections.”
