Air Canada has plans to debut its personal model of a “E-book the Cook dinner” service, which might enable worldwide business class passengers to pick their most popular meal from a listing of choices previous to a flight. This service is similar to what some passengers can do by means of Singapore Airlines’s Book the Cook, and to a lesser extent with Thai Airways.
As first reported on Executive Traveller, Canada’s largest airline plans to supply the service from its three major hubs in Vancouver (YVR), Toronto Pearson (YYZ), and Montreal (YUL), and the rollout is anticipated to take round 18 months.
Air Canada to Launch “E-book the Cook dinner” Service
Air Canada has plans to debut its personal model of a “E-book the Cook dinner” service, which might enable worldwide business class passengers to pick from a variety of meal decisions upfront of their flight.
This sort of service has been available on Singapore Airlines for years, and it seems that Air Canada’s plans for its service are very a lot much like what the Singapore-based provider provides.
Whereas full particulars have but to be launched, we now know that Air Canada is planning to slowly increase meal pre-selection over the following 18 months.
Air Canada govt Mark Nasr said that the motivation behind the transfer is that because the catering stations at hubs are already cooking all kinds of meals that cater to completely different locations, why not simply make all meals accessible throughout all worldwide markets?
For instance, from any of the hub airports, there are flights to many nations on varied continents, and Air Canada tailors a few of its menu choices to match the vacation spot. A flight from Montreal to Paris would possibly spotlight French delicacies, and a flight from Vancouver to Seoul might need a Korean possibility.
Because the service will get rolled out, a passenger flying from Vancouver to, say, Australia would be capable to select from quite a lot of cuisines upfront of their departure. Whereas there are already three or 4 choices onboard the flight, this may give passengers extra choices to select from, and gives extra of a bespoke expertise general.
Air Canada introduced meal pre-ordering on select routes earlier this yr; nonetheless, the choices are restricted to what’s accessible on the in-flight menu. By ordering upfront, passengers are assured to get the meal they need, somewhat than presumably lacking out if the airline runs out.
Because it stands, meal pre-ordering is obtainable on round a dozen routes, and it’s anticipated to rollout to different routes within the close to future. Air Canada expects to have its “E-book the Cook dinner”-style service accessible in its full capability in round 18 months, which is by the top of 2024.
A Style of What’s to Come?
Final fall, Air Canada announced quite a lot of measures it was taking to enhance each the bottom and onboard expertise it provides.
Precedence lanes for Super Elites had been applied at many Maple Leaf Lounges, guaranteeing that its top-tier members wouldn’t have to attend in line ought to the lounge be at capability.
Contained in the lounges, sparkling wine grew to become accessible to visitors, alongside a wider choice of wines and meals.
For choose passengers departing on a global enterprise class flight, the Porsche chauffeur service additionally made a return in Toronto Pearson (YYZ) and had its debut in Vancouver (YVR). On a surprise-and-delight foundation, passengers are whisked from a home connecting flight in a Porsche, and are dropped off within the worldwide terminal to go straight to the Signature Suite.
At this time limit, Air Canada additionally totally restored its onboard Signature Class service, full with pre-departure drinks, coat-hanging service, and an expanded menu.
Within the more moderen previous, we discovered preliminary particulars about a new business class product that’s set to debut on the airline’s order of Airbus A321XLR plane in 2025. These narrowbody planes will function a lie-flat suite in a 1-1 configuration, and the design will set the stage for additional refreshments to its present wide-body enterprise class product.
Simply this week, Air Canada opened its latest lounge, the Aspire Air Canada Café at Billy Bishop Toronto Metropolis Centre Airport (YTZ), with plans to open one other lounge in San Francisco later this month. Air Canada Cafés are set to reach in Montreal and Vancouver in 2024 and 2025, respectively.
Certainly, Air Canada has had a flurry of developments prior to now few months, and its eventual implementation of a “E-book the Cook dinner”-type service is simply the newest.
Conclusion
Air Canada has revealed its plans to start a “E-book the Cook dinner”-style service on worldwide business class routes departing from Vancouver (YVR), Toronto Pearson (YYZ), and Montreal (YUL). Whereas the airline hasn’t made an official announcement, particulars of the plan had been revealed in an interview posted on Government Traveller.
It’s anticipated that Air Canada’s “E-book the Cook dinner” service will likely be accessible by the top of 2024, at which level passengers will be capable to select their meal from a listing of 14–16 menu gadgets upfront of their flight.
At present, some passengers travelling in premium economy or enterprise class are capable of pre-select their meal; nonetheless, the choices are restricted to what’s accessible on the onboard menu. The “E-book the Cook dinner” service will likely be an extra iteration of this, and it is going to be fascinating to see the way it all performs out.
