Cher Horowitz has been a procuring skilled since 1995, and she or he’s again with some main styling ideas. Forward of Super Bowl LVII, Alicia Silverstone partnered with cash-back procuring app Rakuten for a “Clueless”-inspired advert spot launched on Feb. 6. “I was fairly clueless about procuring,” Silverstone says as she steps up for debate class almost 30 years after Cher’s onscreen debut. Within the video, she’s sporting an up to date model of the character’s basic plaid blazer and yellow miniskirt.
“Persons are nonetheless into the style 25 years later, and it influences so many designers at the moment and yesterday.”
The fashionable tackle Cher’s ensemble comes courtesy of Christian Siriano, Silverstone’s longtime good friend and collaborator. The 2-piece set — an homage to “Clueless” costume designer Mona May and director Amy Heckerling — incorporates a black and yellow plaid blazer with pink accent pinstripes and an identical skirt. Rather than Cher’s sunshine-yellow cardigan, Siriano layered the blazer over a white scoop-neck T-shirt. He styled the look with a crystal necklace that includes the fictional excessive schooler’s first preliminary.
“Christian at all times attire me superbly, so I knew that he’d understand how to do that, and I believe he did an exquisite job,” Silverstone tells POPSUGAR of the designer, who made a cameo within the advert. “He did such a superb job with it as a result of it was extra schoolgirl and now it is a bit bit extra refined and edgy as a result of clearly I am not 17.”
Silverstone explains that Siriano additionally helped deepen her private appreciation for style. “I really feel like I am within the presence of an artist,” she says. “I am so impressed by him, and I really feel actually secure as a result of I like his imaginative and prescient.”
With “Clueless” occurring 28 years previous, it solely made sense to revitalize Cher’s wardrobe. “I believe many people would agree that Cher is certainly one of movie historical past’s most iconic customers,” Silverstone says. “Persons are nonetheless into the style 25 years later, and it influences so many designers at the moment and yesterday, and it is simply been occurring and on. Yearly I hear from somebody, ‘”Clueless” is admittedly within the style [sphere] this yr,’ and I am like, ‘That was final yr. And it was the yr earlier than.'”
Different items within the business embrace Cher’s pink sweater vest, her black and white miniskirt, and a contemporary tackle one of many character’s few denim outfits. Silverstone was even capable of hold just a few items from the shoot. “Stella McCartney has these loafers with these massive gold chunky bits on them, and I took these ones residence and I am unable to wait,” she says of the sneakers, which her stylist paired with the sweater vest. “I’ve worn them as soon as, and so they’re actually cool.” The three up to date ensembles will make their runway debut at Siriano’s ready-to-wear present throughout New York Vogue Week on Feb. 9.
Picture Supply: Rakuten
Throughout our interview, Silverstone wears black denims, a preowned sweater, and a jacket sourced from The RealReal. “I wish to think about that I look very French stylish, however I am certain Christian would argue that that isn’t true,” she jokes. Whereas Silverstone doesn’t think about herself as style savvy as Cher — finally protecting her distance from type traits — her private wardrobe does current one defining theme: sustainability.
“I’m actually a conscious consumer,” Silverstone says. “[Cher] had a coronary heart of gold, and she or he actually has an awakening within the movie. So I wish to assume that she would additionally take heed to sustainability.” She provides, “I believe Rakuten would actually enchantment to Cher getting money again for doing her favourite exercise.” The app permits clients to avoid wasting whereas they store and earn money again on purchases.
Including to the ’90s nostalgia, Silverstone’s “Clueless” costar Elisa Donovan reprises her function as Amber Mariens within the advert. Whereas their reunion was transient, Silverstone was thrilled to reunite together with her onscreen frenemy. “We did not get to speak very a lot, however we did our scene collectively and we had enjoyable,” she says. “We gave one another an enormous hug, and it was pretty to see her.” Just a few months earlier, Silverstone also reunited with Stacey Dash, who performs Dionne Davenport within the film.
Followers have been championing a “Clueless” reboot for years. Silverstone didn’t affirm whether or not she’d reprise her function as Cher in a feature-length movie, however the 60-second Tremendous Bowl advert offers us a hopeful glimpse of what may very well be.
Forward, watch Silverstone’s full “Clueless”-inspired advert, which can air in the course of the Tremendous Bowl on Feb. 12, and take a tour by way of Cher’s wardrobe then and now.
