Apple has quietly launched a devoted ‘Platoon for Artists’ app.
Platoon, the London-born distribution and inventive providers firm based in 2016 by music trade veteran Denzyl Feigelson and LoveFilm co-founder, Saul Klein, was acquired by Apple in 2018.
The app’s launch was first reported by 9 to five Mac this week, which, citing sources, says that it was formally launched on Wednesday (August 24).
As famous by 9 to5 Mac, the app isn’t listed on the App Retailer, however is on the market to obtain. In keeping with 9 to5 Mac, while you do obtain it, it’ll provide the choice to register through Apple or Google, however artists would require an invitation to entry it.
The invitation-only app’s app’s blurb on the App Retailer states the next: “Managing your artist profession has by no means been simpler. Platoon for Artists is your house to handle content material, streams, income, and extra.”
It is usually described as “a cellular one-stop store, created with artists in thoughts”.
Artists who’ve entry to the app will probably be in a position “share content material to advertise your new and prior releases,” in addition to “see your stats and find out about your followers throughout platforms”.
Artists can even give you the chance “evaluate your month-to-month income in a single place for your entire catalog”, in keeping with the knowledge supplied on the App Retailer web page.
Platoon is well-known for growing a raft of early-stage artists within the UK and US who’ve gone on to be international stars.
The corporate labored with the likes of Billie Eilish, who went on to signal a take care of UMG’s Interscope and Darkroom’s Justin Lubliner.
Platoon additionally labored with UK singer-songwriter Holly Humberstone, who launched her debut EP, Falling Asleep on the Wheel, via the Apple-owned firm in 2020.
Humberstone then inked an settlement in March final yr with Interscope and Darkroom within the US, and Common‘s Polydor within the UK.
Different acts who’ve labored with Platoon embody UK acts Stefflon Don and Jorja Smith, Jacob Banks (earlier than signing to Interscope), Rex Orange County (earlier than signing with AWAL), Mr Eazi and YEBBA, amongst many others.
Previous to launching Platoon, Denzyl Feigelson labored with Apple for over 15 years throughout reside occasions and artist relations. He was additionally the unique founding father of Artists With out A Label – which advanced into Kobalt-owned providers firm AWAL.
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