EXCLUSIVE: Banijay Rights is ramping up its FAST channel providing with the launch of the distributor’s debut devoted normal leisure channel Horizons: Powered by Banijay.
Horizons will host the likes of drama sequence Gunpowder and The Lady in White, alongside codecs together with Location, Location, Location, 8 Out of 10 Cats and Pointless, profiting from a plus-130,000 hour again catalog.
The channel launches this week on Samsung TV Plus UK and LG Channels.
FAST, which stands for Free Advert-Supported Tv, is rising in reputation as main distributors search for new methods to monetize content material, and Banijay already operates 13 together with McLeod’s Daughters and Deal or No Deal USA on Samsung TV Plus UK, and Deal or No Deal, Worry Issue and The Greatest Loser on LG.
“Horizons isn’t only a identify, it’s a mind-set – and doing enterprise,” mentioned Banijay Rights VP Digital Shaun Keeble. “Launching our personal, devoted, Banijay-branded FAST channel within the UK is the proper approach to appeal to new viewers to a few of our main international IP – and with this nation’s FAST and AVOD exercise rising from power to power.”
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