“Through the pandemic, consumers began prioritizing consolation over type, and granny panties match the brand new WFH life-style,” says Bloomers‘ co-founder Noa Arias — so a yr into a worldwide quarantine, Arias launched the model alongside her mom, a former tech entrepreneur. She believes the designs by Bloomers — high-waist, fullback lace underwear which are assured to be wedgie-free — are poised for recognition, even with restrictions easing, extra staff returning to places of work, and couch-bound comfort-wear returning to a weekends-only rotation. “Now that we’re heading again to regular, we don’t wish to hand over being snug, [but] we’re wanting to be modern as soon as once more,” Arias explains. “Bloomers’ briefs are the most effective of each worlds: They’ve all of the consolation and protection of a granny panty, however they’re constructed from a mushy, trendy lace with a scalloped edge.”
