TIGHTS SPOT: Gruppo Calzedonia is coming to Paris Vogue Week.
The Verona, Italy-based hosiery, innerwear and swimwear group plans to stage an occasion on Sept. 26 titled “Calzedomania — A legs celebration,” marking the primary time it can showcase its legwear abroad, in addition to its debut throughout style week.
It’s working with occasion organizer Villa Eugénie on the present at Palais Brongniart, which can eschew a conventional catwalk format in favor of “a totally immersive model expertise in celebration of its iconic garment: tights,” the model stated in an announcement.
The previous residence of the inventory change, the landmark has hosted reveals by manufacturers together with Fendi, Raf Simons and Off-White.
“The surreal atmosphere of Calzedomania will contain visitors, a number of worldwide influencers and celebrities in an unbelievable journey to find the model and its iconic fashion,” Calzedonia stated.
The group, which owns manufacturers together with Calzedonia, Intimissimi and Falconeri, has greater than 2,150 shops in 53 nations, together with 215 boutiques in France.
Calzedonia has beforehand held occasions in Italy, together with the Calzedonia Leg Present, held in Verona in 2017 within the presence of Julia Roberts, its model ambassador on the time. In the meantime, visitors at its Calzedonia Ceaselessly Collectively Summer season Present in Rimini, Italy, in 2013 included Sarah Jessica Parker.
Gruppo Calzedonia revealed final week that it was coming into the luxurious world with the acquisition of a majority stake in Italian style label Antonio Marras. The group reported revenues of two.5 billion euros in 2021, up 29.1 p.c from 1.94 billion euros in 2020. In contrast with 2019, gross sales elevated 3.9 p.c.
