The Coachella Valley Music and Arts Pageant and its organizer Goldenvoice are suing a Ghanaian music pageant named Afrochella for alleged trademark infringement, in accordance with court docket paperwork obtained by Pitchfork.
Coachella Pageant, Occasion Organizers Sue African “Afrochella” Pageant Over Title
In a lawsuit filed in a California federal court docket on Wednesday, Coachella and Goldenvoice claimed that Afrochella is:
“Deliberately buying and selling on the goodwill of [Coachella and Goldenvoice’s] well-known COACHELLA and CHELLA festivals and logos by actively selling music occasions in the US and in Ghana utilizing the confusingly comparable mark ‘AFROCHELLA’ and by fraudulently trying to register Plaintiffs’ precise logos as their very own.”
Right this moment, Tradition Administration Group introduced Burna Boy and Stonebwoy because the headliners for Afrochella Pageant 2022. #ESSENCE pic.twitter.com/ztKtSdvRrn
— BHIM PRESIDENT 🐊 (@QwejooModesty) September 7, 2022
Afrochella 2022 is about to happen on December 28 and 29 in Accra, Ghana, with artists on the invoice together with headliners Burna Boy and Stonebwoy, alongside Ayra Starr, Firebox DML, amongst others.
Afrochella Continues To Broaden Their Infringing Conduct By Selling Occasions In The L.A Space
Whereas the occasion in query might be held in Africa, the lawsuit claims Afrochella has expanded upon their infringing conduct by selling occasions utilizing the Afrochella title within the Los Angeles space.”
This yr, Afrochella “expanded their infringing conduct into the United States by selling, presenting, and/or sponsoring a minimum of seven completely different music occasions utilizing the mark AFROCHELLA within the Los Angeles space, and have refused to curtail their infringing use of Plaintiff’s registered marks, necessitating the submitting of this federal lawsuit,” court docket paperwork state.
Coachella and its organizers added that these behind Afrochella have “refused to undertake their very own distinctive occasion title… regardless of repeated requested from the Plaintiffs.”
“Regardless of repeated requests from Plaintiffs, Defendants have refused to undertake their very own distinctive occasion title and marks, and because of this, situations of precise confusion have already appeared on social media.”
Coachella reportedly first warned Afrochella of the trademark infringement again in 2016, in accordance with the 30-page lawsuit. Occasion organizers included a screenshot of one of many Afrochella promoters describing the live performance as a “Coachella-themed occasion.”
Coachella first warned Afrochella in 2016. Within the 30 web page lawsuit filed in opposition to the pageant organizers in Ghana, they add a screenshot of one of many organizers @deezydothis describing Afrochella as a “Coachella themed occasion” pic.twitter.com/EyAZCBiJK8
— Ebenezer Donkoh (NY DJ) (@nydjlive) October 7, 2022
Second Trademark Infringement Lawsuit Filed By Coachella Pageant Organizers Since Final 12 months
Representatives for Coachella and Goldenvoice in addition to representatives for Afrochella didn’t instantly return Pitchfork’s request for remark.
Final yr, Coachella and Goldenvoice had filed an analogous lawsuit in opposition to Reside Nation Leisure for contributory trademark infringement, the outlet reviews.
That grievance was in relation to an occasion organized and promoted by the Twenty-9 Palms Band of Lacking Indians known as Coachella Day One 22.
In that case, Reside Nation Leisure was sued for promoting tickets to the occasion, thereby infringing on Coachella’s logos.
That lawsuit was settled earlier this yr.
