From superstar artist voice clones on YouTube Shorts to HYBE’s expansion into Latin Music… it’s MBW’s Weekly Round-Up

Welcome to Music Business Worldwide’s weekly round-up – the place we ensure that you caught the 5 largest tales to hit our headlines over the previous seven days. MBW’s round-up is supported by Centtrip, which helps over 500 of the world’s best-selling artists maximize their earnings and scale back their touring prices.

We knew it was coming, and now it’s right here. This week, in partnership with YouTube, Google unveiled its “most superior music era mannequin thus far” – an AI engine referred to as Lyria that “excels at producing high-quality music with instrumentals and vocals”.

Google additionally launched particulars of two experimental initiatives it’s working with YouTube. The primary is named Dream Monitor, which is able to enable a restricted variety of YouTube Shorts creators to make “distinctive soundtracks” utilizing the AI-generated vocals of choose artists, together with Alec Benjamin, Charlie Puth, Charli XCX, Demi Lovato, John Legend, Sia, T-Ache, Troye Sivan and Papoose.

The second mission facilities round a set of AI instruments that Google says it’s designing with artists, songwriters and producers to “assist bolster their inventive processes”.

Additionally this week, we discovered that Warner Music Group has signed up for Deezer‘s ‘artist-centric’ royalty mannequin in France.

In the meantime, we reported that Ok-pop large HYBE is increasing into Latin Music, with its acquisition of Latin Music label Exile Music, and the launch of its new Mexico-based HYBE Latin America division.

Plus, TikTok launched a brand new characteristic that hyperlinks the video platform to streaming providers together with Spotify, Amazon Music and Apple Music, whereas Warner Music Group’s FY revenues topped $6 billion for the primary time.

Right here’s what occurred this week…

1) Welcome to the future: AI-generated vocal clones of superstars now available on YouTube Shorts – thanks to Google’s ‘most advanced music generation model to date’

On Thursday (November 16), Google unveiled what it calls its “most superior music era mannequin thus far”.

Dubbed Lyria, and constructed by Google DeepMind, the tech large says that the AI mannequin “excels at producing high-quality music with instrumentals and vocals, performing transformation and continuation duties, and giving customers extra nuanced management of the output’s fashion and efficiency”.

Google additionally launched particulars of two new AI ‘experiments’ in partnership with YouTube, the primary of which is dubbed Dream Monitor, an experiment in YouTube Shorts.

The opposite experiment is centered round a set of Music AI instruments that Google says it’s designing with artists, songwriters, and producers “to assist bolster their inventive processes”.

To develop these initiatives, Google says that it has “introduced collectively technical consultants from throughout Google with a various vary of world-renowned artists and songwriters to discover how generative music applied sciences can responsibly form the way forward for music creation”…

2) Warner Music Group has signed up for Deezer’s ‘artist-centric’ royalties model in France

Universal Music Group isn’t the one main music firm to endorse Deezer’s new ‘artist-centric’ royalties mannequin.

On Monday (November 13) it was confirmed that Warner Music Group – the world’s third-largest music rights firm – has additionally partnered with Deezer on the brand new payout system for recorded music royalties.

That partnership, initially at the least, facilities on one territory: Deezer’s dwelling market of France.

Deezer’s ‘artist-centric’ mannequin was introduced by the DSP at the side of Common Music Group in September.

MBW understands that Warner Music Group, like Common, has been receiving royalties from Deezer underneath an ‘artist-centric’ system since October 1 in France…

3) TikTok strikes partnership with Spotify and Amazon Music to link app directly to music streaming services

TikTok has launched a brand new characteristic referred to as “Add to Music App” that lets its customers save songs they uncover through TikTok on the streaming providers the place they hearken to their music.

In line with an announcement from TikTok on Tuesday (November 14), the Add to Music App characteristic is launching “in partnership with the most important music streaming providers, together with Amazon Music and Spotify“.

MBW has confirmed that this characteristic can also be out there for Apple Music customers. On Amazon Music, this characteristic is accessible for Prime members and Amazon Music Unlimited clients.

Add to Music App will initially be rolled out over the approaching weeks for customers within the US and UK with testing in additional markets to comply with.

4) HYBE acquires Latin music label Exile Music, establishes HYBE Latin America

South Korea-headquartered music large HYBE has formally expanded into the booming Latin Music market.

On Monday (November 13), the corporate behind Ok-pop megastars BTS confirmed its acquisition of Latin Music firm Exile Music, an affiliate label of Spanish language leisure studio Exile Content material.

Exile Content material is a division of Candle Media, which is led by distinguished leisure executives Kevin Mayer and Tom Staggs.

By buying the Exile Music label, HYBE is launching a Mexico-based Latin Music arm referred to as HYBE Latin America, which, in accordance with the Korea Instances might be led by former YG Entertainment govt Kah Jong-hyun. The exec takes up the function of CEO on the new division…

5) WARNER MUSIC GROUP FY REVENUES TOP $6BN FOR FIRST TIME; COMPANY’S RECORDED MUSIC STREAMING UP 8.9% YOY IN CALENDAR Q3

Warner Music Group has posted its fiscal This autumn (calendar Q3) and FY monetary outcomes ending September 30, 2023.

WMG’s whole revenues for its full fiscal yr (the 12 months ended September 30) “eclipsed” $6 billion ($6.037bn) for the primary time within the firm’s historical past.

That FY determine – encompassing recorded music, music publishing and different actions – was up 3.9% YoY at fixed foreign money.

In calendar Q3 (the three months ended September 30 and the corporate’s fiscal fourth quarter), WMG generated whole revenues of $1.586 billion throughout recorded music, music publishing and different actions. That Q3 income determine was up 4.5% YoY at fixed foreign money.

The quarter included profitable releases from the Barbie soundtrack, FIFTY FIFTY, Ed Sheeran, MISAMO and Zach Bryan…

MBW’s Weekly Round-Up is supported by Centtrip, which helps over 500 of the world’s best-selling artists maximise their income and reduce their touring costs.

 Music Enterprise Worldwide