The Jamaica Vacationer Board (JTB) is within the midst of its second US “Fall in Love With Jamaica Once more and Once more” journey advisor marketing campaign roadshow, which started on Aug. 23 and can conclude on Nov. 10.
Happening all through the Northeast, the marketing campaign, which incorporates an in depth seminar collection for brokers.
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In all, the collection “contains 21 displays per area the place JTB’s enterprise growth officers and representatives from on-island tourism stakeholders are assembly in-person with journey advisors to share essential product updates and presents whereas encouraging the sentiment to return again to Jamaica,” Jamaica Vacationer Board officers mentioned.
“With 20 extra occasions scheduled, 1,460 journey advisors are anticipated to attend the entire seminar collection.”
“Jamaica is experiencing a robust restoration with stopover customer arrivals nearing pre-pandemic ranges over the summer season, mentioned Donnie Dawson, the Jamaica Vacationer Board’s deputy director of tourism, Americas.
“That is largely because of the efforts of our valued journey professionals, so it’s crucial that we proceed to coach these companions about all the pieces Jamaica has to supply so as to meet the pent-up demand for journey we’re seeing within the market.”
Journey advisors are responding enthusiastically to the marketing campaign.
“After I first stepped into the pre-cocktail hour and was handed my tropical punch, the Jamaica Vacationer Board set the tone for the night,” mentioned Michelle, Suraci of Traveltopia Limitless LLC.
“It’s at all times nice to have enjoyable when studying and Jamaica did simply that, they actually had us leaping up out of our seats. All the time an ideal night time with Jamaica. The whole lot is at all times Irie!”
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