Warner Music Group‘s Elektra Leisure has made two key promotions inside the label group’s advertising and marketing division.
Katie Robinson has been named Senior Vice President whereas Adam Ruehmer has been upped to Senior Director and Head of Digital Advertising, efficient instantly.
Based mostly in Los Angeles, Robinson and Ruehmer will each report back to Elektra Co-Presidents Mike Easterlin and Gregg Nadel.
Since becoming a member of Elektra in 2019, Robinson has overseen campaigns for the label group’s artist roster together with Twenty One Pilots, Avril Lavigne, Maisie Peters, jxdn, A Day To Bear in mind, Alec Benjamin, Fitz and The Tantrums, and Flor.
Ruehmer first got here to Elektra in 2021 after a seven-year stint with sister label Warner Information, and since has led digital campaigns for Brandi Carlile, Alec Benjamin, Avril Lavigne, Twenty One Pilots, Gojira, and extra.
Katie Robinson joined Elektra Leisure in 2019 as Vice President, Advertising. The appointment marked her return to Warner Music Group, having labored with the Atlantic and Fueled By Ramen rosters from 2006 to 2013, rising to Senior Director of Advertising.
Previous to Elektra, she was World Head of Advertising at Pink Bull Information the place she constructed and led the label’s advertising and marketing, digital, and e-commerce staff. Earlier than that, Robinson spent three years at Interscope, the place she oversaw advertising and marketing for The 1975, Madonna, and others.
Starting her profession at Atlantic/Fueled By Ramen, she helped launch and construct the multi-platinum careers of Bruno Mars, Paramore, Twenty One Pilots, Panic! At The Disco, enjoyable., and others.
Adam Ruehmer was named Director of Digital Advertising at Elektra Leisure in 2021 after spending over seven years at Warner Information the place he labored on digital technique for Linkin Park, Michael Bublé, Disturbed, My Chemical Romance, Mastodon, and extra.
His work on the interactive web site for the twentieth anniversary of Linkin Park’s Hyrbid Concept earned a Webby nomination.
Ruehmer began his profession with Linkin Park, working digital advertising and marketing in addition to on-site fan activations and social content material whereas the band was touring.
“Over the previous three years Elektra and our artists have enormously benefited from Katie’s knowledgeable strategy to advertising and marketing.”
Mike Easterlin and Gregg Nadel, Elektra
In making the announcement, Elektra Co-Presidents Mike Easterlin and Gregg Nadel, stated: “Over the previous three years Elektra and our artists have enormously benefited from Katie’s knowledgeable strategy to advertising and marketing.
“From begin to end she treats every marketing campaign with an unequalled degree of ardour and care, bringing artists nearer to their followers in genuine and revolutionary methods.
“Adam is undoubtedly one in all our rising stars – he’s deeply embedded in tradition and can proceed to experiment within the digital house to ship methods that transfer the needle. We’re happy for each Katie and Adam on these well-deserved new posts.”
“Advertising is an integral piece of the artist growth course of, and it’s been a privilege to play a component within the success of so lots of our proficient acts.”
Katie Robinson
Katie Robinson stated: “Advertising is an integral piece of the artist growth course of, and it’s been a privilege to play a component within the success of so lots of our proficient acts.
“Mike and Gregg have constructed a collaborative, artistic staff at Elektra and I’m grateful to proceed to work collectively as we champion our unimaginable artists and their music.”
“Becoming a member of the Elektra staff has led me to a number of the most memorable and fulfilling moments of my profession.”
Adam Ruehmer
Adam Ruehmer added: “Becoming a member of the Elektra staff has led me to a number of the most memorable and fulfilling moments of my profession.
“There’s a lot extra I’m trying ahead to attaining for our artists and I’m grateful to Mike and Gregg for trusting me to spearhead our efforts within the digital house.”Music Enterprise Worldwide
