On the heels of Nationwide Cinema Day, a smaller occasion that debuted final 12 months, referred to as Nationwide Cinema Week, has set Oct. 7-13 for its second annual push to have a good time moviegoing within the U.S., Canada and the Caribbean.
Over 1,200 theaters repping 12,00+ screens are taking part and extra might be part of. The dates are one week later than Cinema Week had beforehand introduced in March.
Occasions embody Neighborhood Day, the place theaters will host greater than 6,500 underserved youth at free Sat. morning showings of Sony’s Lyle, Lyle, Crocodile, introduced by the Unbiased Cinema Alliance.
Most cinemas are providing limitless popcorn at a Household Day on Sunday, and particular loyalty membership member rewards and prizes on Monday. Cinema Week can be serving to to market a handful of occasion screenings, most however not all beforehand deliberate.
Creator and organizer Brandon Jones of Dallas-based advertising and marketing company FilmFrog acknowledged the occasion is “a fraction” of Nationwide Cinema Day — the current push led by NATO’s nonprofit Cinema Basis that provided a day of free tickets and concessions Sat,, Sept. 3. Cinema Week relies at smaller regional chains, neither AMC nor Regal are taking part.
Cinema Week presents few free tickets however will take advantage of hay it will probably out of recent releases that week, from Lyle to David O. Russell’s Amsterdam to Tár with Cate Blanchett, in addition to occasion releases. These embody Terrifier 2 and A Silent Voice – fifth Anniversary (Iconic Releasing); Billy Joel Dwell at Yankee Stadium (Trafalgar Releasing); Scream 2 – twenty fifth Anniversary (Fathom Occasions); The Retaliators (CineLife Leisure); and many Halloween. The authentic movie, Halloween 4: The Return of Michael Myers, and Halloween 5: The Revenge of Michael Myers (CineLife Leisure) will segue into previews of Common’s Halloween Ends on Thursday, Oct. 13.
Jones, a former Studio Film Grill govt, can be a companion in movie show group Cinema Lab.
Collaborating exhibitors embody Cinemark, Marcus, B&B Theaters, Nationwide Amusements, Studio Film Grill, CMX Cinemas and others. Dolby and Cinionic are main sponsors. Paramount and Lionsgate are additionally concerned with the studios’ plans nonetheless TBA, Jones mentioned,
He mentioned the 2021 inaugural occasion exceeded expectations with 15.5M tickets bought, 10B earned media impressions and 20M in-theater impressions.
