CODY, Wyo., Sept. 21, 2022 /PRNewswire/ – The Park County Journey Council (PCTC) has unveiled “Cody Yellowstone, Wild” — a brand new inventive advertising and marketing marketing campaign designed to assist the area’s ongoing tourism restoration efforts within the wake of the COVID-19 pandemic and up to date flooding in Yellowstone Nationwide Park.
The marketing campaign, which features a absolutely built-in advertising and marketing mixture of video, digital and conventional promoting, social media, and an area ambassador program referred to as #WildWatch, faucets into Cody’s connections to the wild open air and its Wild West roots.
“Cody was based by those that lived an untamed life and is cared for by those that protect its wild nature to at the present time,” stated Ryan Hauck, Govt Director of Cody Yellowstone. “Cody Yellowstone is for individuals who like their exploration a bit of bit…wild, whether or not they search it out in small doses, or get up-close-and-personal with it. Whether or not you are speaking in regards to the wildlife and backcountry wilderness present in and round Yellowstone Nationwide Park or the wild and one-of-a-kind adventures you will discover proper on the town, the notion of ‘wild’ connects every part guests need to see and do right here.”
The marketing campaign is designed to resonate with vacationers in search of open areas, genuine wilderness, and connections to a storied previous. The area, nonetheless recovering from COVID-19 journey lockdowns and freeway closures in Yellowstone Nationwide Park within the early summer season, is seeking to the brand new marketing campaign to assist visitation to the area throughout all seasons.
“Possibly to you, wild means a snowmobile tour to Outdated Devoted or simply the chance in your youngsters to discover rugged wilderness alongside a pristine mountain climbing path,” stated Hauck. “With this marketing campaign we’re actually displaying tips on how to finest discover that concept of untamed in a manner that fits your journey pursuits.”
Native ambassadors – the #WildWatch – have additionally been tapped to assist the marketing campaign. By Instagram takeovers and social content material, ranchers, nature photographers, and river guides will share their distinctive views on tips on how to expertise Cody’s wild nature.
Hauck stated his intention is to see the Wild marketing campaign stay all through the seasons and evolve to grow to be a model platform that is recognizable nationally.
“Our marketing campaign says it finest — Cody Yellowstone is treasured by those that preserve it wild — and we will not wait to share it with anybody who values our wild nature as a lot as we do,” he stated.
House of the Nice American Journey, Cody Yellowstone is comprised of the northwestern Wyoming cities of Cody, Powell and Meeteetse in addition to areas within Yellowstone Nationwide Park and the valley east of the doorway. The area is understood for rodeos, genuine visitor and dude ranches, world-class museums and leisure adventures that mirror the adventurous spirit of the visionaries and explorers who introduced the distant area to the world’s consideration.
SOURCE Park County Journey Council