Pinterest is taking a singular method to Black Historical past Month, with a brand new ‘Find Your Routes’ Black Travel Hub initiative, which goals to focus on locations which have sturdy connections to Black historical past, whereas additionally showcasing Black-owned companies.
As defined by Pinterest:
“Discover Your Routes” is impressed by The Negro Motorist Inexperienced Guide aka “The Inexperienced Guide”. The Inexperienced Guide was a guidebook for Black vacationers through the Jim Crow period that offered an inventory of accessible lodges, boarding homes, taverns, eating places, service stations and different institutions all through the nation that served Black Individuals patrons.”
The Black Journey Hub, which yow will discover here, will current a variety of journey choices, together with their historical past, with creators from the US, Colombia, Jamaica, Brazil and extra, all collaborating in presenting their metropolis.
It could possibly be a great way to offer training alongside inspiration within the app, whereas additionally serving to individuals to attach, and help highlighted communities.
Pinterest will even be showcasing Black-owned companies on Pinterest TV, whereas internally, it’s additionally internet hosting a company-wide occasion ‘to assist workers acquire information in regards to the historical past, current, and way forward for Black journey by means of the lens of Black Pinployees’.
As famous, it could possibly be a great way to each spark necessary conversations, and encourage new journey journeys, which embody an additional stage of cultural understanding and training, together with a leisure break.
It’s an attention-grabbing tackle the celebration both approach, and it’ll be value noting what kind of response the initiative will get, and whether or not it evokes extra journey in consequence.
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