Journey advisors have been feeling the love at Karisma Inns & Resorts’ fifteenth annual Gourmand Inclusive Trip Marketing consultant (GIVC) occasion, which centered on product developments and the function brokers play within the firm’s success.
“Proper after the pandemic we opened up probably the most formidable venture within the firm’s historical past with Nickelodeon Inns & Resorts Riviera Maya, and we opened up two extra lodges after that – Margaritaville Island Reserve Cap Cana and Margaritaville St. Someplace Holbox,” mentioned Frank Maduro, president of Premier Worldwide Advertising and marketing, Karisma’ gross sales and advertising and marketing supplier.
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“Subsequent yr we’ll be opening up two extra lodges, Margaritaville Island Reserve Riviera Maya and Margaritaville Beach Resort Belize. On the subject of monetary energy you might have it proper right here.”

Though customers are wanting to journey once more they’re being selective, Maduro famous. “They’re prepared to spend however they wish to be fulfilled,” he mentioned in the course of the common session, which was on the Nickelodeon Hotels & Resorts Riviera Maya. “Now not are the times the place individuals simply come and stuff their faces with meals. They wish to have distinctive experiences.
“That places all of you in a really explicit and good place as a result of your data and experience will allow you to fulfill these desires.”
Maduro, who mentioned 2022 was Karisma’s greatest yr ever, famous {that a} latest survey discovered that 72 % of vacationers have availed themselves of journey advisor’ companies. “Not solely are you related you’re influential and that’s the way in which you need to see yourselves at present,” he mentioned.
“You might be not simply journey professionals you’re influencers within the journey house. And that’s what persons are searching for.”
On the product entrance, El Dorado Seaside Palms is breaking floor on new presidential suites. “Not solely are they beachfront ocean views, however they may also have that swim ups proper on the balcony,” mentioned Vice President of World Gross sales Marilyn Cairo.
Palafitos at El Dorado Maroma unveiled a brand new two-bedroom Presidential suite and the portfolio of Palafitos suites are present process a facelift, she mentioned.
Karisma can also be renovating the 208 casitas at El Dorado Casitas Royal, that are massively fashionable. “I can preserve sufficient casitas suites in stock for you guys,” Cairo mentioned. “The quantity of enterprise that we’re getting within the enclaves is remarkable. Now we have 208 and if I’ve one other 208 I nonetheless wouldn’t have sufficient.
“This shall be casitas reimagined,” she added. “It is going to be a brand new really feel and a brand new vibe.”
Azul Seashore Resort Negril, the top-selling property within the Azul model, would be the recipient of a $3 million funding. “You guys put that resort on the map for marriage ceremony teams,” Cairo mentioned. “We’re amping up our complete stock, ensuring the product is contemporary and new to ship to the subsequent purchasers.”
Nickelodeon Hotel & Resorts Punta Cana is present process a serious renovation to work towards guaranteeing that it’s on par with the model, whereas it waterpark shall be almost doubled in dimension.
The 355-room Margaritaville Island Reserve Riviera Maya, which is about to open in on Jan. 9, 2023, will function Karisma’s first adults-only Margaritaville and have a LandShark Brewery.
“It is going to be an grownup playground and we’re very pleased with the product that we’re delivering on this new construct, which sits proper subsequent to Azul Riviera Cancun,” Cairo mentioned.
Karisma opened the Margaritaville Island Riviera Cancun in 2020, which options 148 suites and caters to each households and adults.
On March 15, 2023, the 70-room Margaritaville Seashore Resort Ambergris Caye Belize, a boutique resort, is scheduled to debut.
Along with including to its gross sales workers, Karisma can also be enhancing its GIVC program to be extra related. “It must develop with the wants of the brokers so it’s being revamped,” Cairo mentioned.
“I’ve mentioned up to now that brokers are the constructing block of our enterprise, and that’s not simply blowing smoke,” Maduro mentioned. “It really has been constructed on the again of the agent assist. With out them, we wouldn’t be the place we’re at present.”
The GIVC occasion, which ran from Oct. 30-Nov. 2 in Riviera Maya, culminated in an awards ceremony that includes 32 classes at El Dorado Royale Spa resort.
Classes included High Total Producers, High Wedding ceremony Producers, High Producers by Model, High Producers by Area, Diamond & Elite ranges, the brand new High Performing Host Company class, and distinguished Palm Awards.
Palm Award recipients included Travis Paquin, 417 Journey; Tina and Richard Goswick, Paradise Weddings and Journey; Jackie Waechter, Blissful Honeymoons & Vacation spot Weddings; Anthony Tucker, All Inclusive Outlet; and Andrea Crespi, from Amar Viaje.
Jack and Sharon Benoff of Vacationeeze took house the Corridor of Fame Award for making a “distinction to the El Dorado Spa Resorts, Generations Resorts, Azul Seashore Resorts, Nickelodeon Inns & Resorts and Margaritaville Island Reserve manufacturers via an general enhance in enterprise,” Karisma mentioned.
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