Shereé Whitfield has been constructing anticipation for her life-style model SHE by Shereé since 2008. On September 4, the season 14 finale of Actual Housewives of Atlanta debuted Shereé’s newest try at launching her model. Following the episode airing, SHE by Shereé’s web site went stay.
However the website immediately skilled HMTL points as a consequence of “overwhelming curiosity,” Shereé claimed. Not solely that, followers observed two issues concerning the long-awaited line: excessive costs and designs seen earlier than.
Earlier than lengthy, the model was focused with crucial chatter throughout social media platforms. Individuals in contrast Shereé’s designs to objects bought on SHEIN and Amazon. Moreover, some scoffed at her pricing objects, similar to t-shirts, upwards of $100 and $200.
In a latest interview with Yahoo’s In The Know, Shereé has lastly addressed the backlash surrounding her launch.
Shereé Blames Non-public Label For Duplicating Designs Licensed To Manufacturers
The entrepreneur spoke to Gibson Johns for over 20 minutes–primarily specializing in her model. The dialog about comparisons to quick vogue manufacturers, similar to SHEIN, got here up at one level. Relatively than ignore the query, Shereé admitted to licensing designs.
She claimed that her workforce inspired her so as to add licensed items within the combine together with her customized items in an effort to provide completely different value factors. Finally, she blamed the manufacturing firm for promoting the identical designs to a number of corporations.
“All I can say is that apparently SHEIN…they store on the similar manufacturing, no not manufacturing…,” Shereé managed to say earlier than interruption from Gibson. She later continued, “And this can be a personal label. However disgrace on that non-public label for promoting–something that you just promote to…what’s the large one, Style Nova or SHEIN, you shouldn’t promote to anyone else.”
Shereé Explains Licensing Designs For SHE by Shereé
Shereé additionally expressed confusion over the backlash, clarifying that licensing designs isn’t unusual.
“…This isn’t the primary time that this has been achieved. I don’t perceive why folks maintain me to a distinct, you recognize, diploma than everyone else,” Shereé stated. “Any of those on-line boutiques, any of those–quite a lot of these tales you go to, quite a lot of designers, it’s known as personal label.”
The TV star didn’t maintain again, claiming that non-public labels have been round eternally, even in cosmetics. She additionally claimed that loads of designers search assist by licensing designs.
“[Designers are] not essentially designing each garment of their line,” Shereé stated. “And a few will not be designing any of them, you recognize?”
Entrepreneur Addresses Excessive Costs On Clothes Gadgets
Given the quick vogue comparisons, people additionally mentioned Shereé’s value factors, notably on extra easy objects like graphic tees. The TV star defined that tees may vary from $82-$142 relying on if a shopper purchases a hand-signed garment. Shereé says folks on-line possible missed the dropdown itemizing “with Shereé’s private signature” or “no signature.”
“It’s a dropdown the place I’m bodily hand signing each t-shirt,” she stated. “Once they say they need Shereé’s signature, they’re getting my signature. They’re not getting a print. They’re not getting one thing that’s screen-printed, that’s already on the t-shirt.”
Per Shereé, she’s taking her time and power to signal, “and that’s not free.”
Catch the complete interview under.
