Charles de Vilmorin can’t disguise his pleasure about an imminent arrival to his Paris house: an Italian greyhound named Terreur. “In France, now we have this humorous factor the place every year there’s a letter that it’s a must to identify your pet by, and this yr it’s T,” he explains with a smile. “If he’s cute and calm, then will probably be humorous; if he’s uncontrollable it really works, too.”
It’s stated with a low-key confidence that belies the time-consuming introduction of a family pet, not to mention the quantity of labor de Vilmorin already has on his plate. At simply 24, the younger French designer isn’t solely the wunderkind of high fashion with the eponymous model he launched mid-pandemic in 2020, however in February 2021 he additionally grew to become the artistic director of considered one of France’s oldest vogue homes, Rochas, for whom he confirmed his SS23 assortment final week.
Meaning he has to supply no fewer than six collections a yr between the 2 manufacturers. But de Vilmorin responds to any suggestion of stress with a nonchalance and a why-not angle – sentiments articulately communicated with a matter-of-fact, “Voilà!”
“It’s nice, I get to be taught daily,” he says. “As soon as one assortment is completed I begin one other one, which is sweet for my creativity.” Plus, he says, “It’s two fully completely different buildings and I work in two completely different cities for every, so it’s straightforward for me to separate the 2. Voilà!”
The designer is fortunately ensconced within the bohemian seventeenth arrondissement of Batignolles, the place he runs his model. He additionally spends someday a month on the Rochas HQ and studios in Milan. And it’s there that we meet, within the lodge he makes use of when on the town, nestled within the rejuvenated studenty Porta Romana district.

“Rochas is a century outdated and has had a number of artistic administrators with enormous tales and traits. I would like to grasp and respect this with a view to proceed the story of the model,” he says. “And there’s, in fact, a business expectation that I’ve to make it develop.” His personal gender-neutral couture model, in the meantime, “is extra inventive, experimental and I work with my fingers lots – this character and vitality is completely completely different in my mind.”
Rochas, says de Vilmorin, took a threat on him. After launching his vogue model the yr earlier than having graduated from the Ecole de la Chambre Syndicale in 2020, he gained fast traction on social media for his handmade creations and the cool crowd that adopted him – issues that clearly appealed to the bosses at Rochas. This collaboration follows within the footsteps of a number of French heritage labels – see Lanvin, Schiaparelli and Courrèges – which eschewed extra established designers in favour of the fresh-perspective-meets-Midas-touch {that a} Gen-Z designer can doubtlessly deliver to their model.
“They had been brave as a result of it’s my first expertise,” he says, pulling out his iPad to point out me the preliminary sketches he created for them as part of the interview course of. “Now, I take a look at it and assume, ‘Oh no, it’s inconceivable!’ It was tremendous naive, however I believe that’s why they appreciated it.”
De Vilmorin’s signature handpainted illustrations and first palettes tap-dance the road between merry and macabre, plugging into an aesthetic extra aligned with the extravagance of Christian Lacroix and the arty revolt of Franco Moschino within the Nineteen Eighties and Nineties than a lot of his contemporaries. The younger designer’s preliminary ambition, to be a theatre director, speaks to this very drama that he was first interested in as a baby.

“I assumed it was so enjoyable to work with music and light-weight and silhouettes and garments and decor – the entire universe round theatre,” he says. However it was encountering John Galliano’s rhapsodic showmanship at Dior Couture that modified his path. “It was 2010 and Galliano’s couture present – stuffed with crimson and black – magnifique!” he enthuses, dropping himself within the reminiscence. “I noticed this present and I stated, ‘OK, I’m performed.’ I used to be 10.”
Not all 10-year-olds would know what a couture present is, not to mention be conversant in considered one of its Twentieth-century masters, however artistry and vogue run within the household. The eldest of 5 kids, he grew up simply exterior Paris, the place his artist mom, fashion-financier father and great-aunt – the poet Louise de Vilmorin – instilled within the household an “inventive and poetic environment”. It was this that he drew on to construct his model.
De Vilmorin has since blazed a path that noticed him nominated for the distinguished LVMH prize final yr. A gender-neutral couture home modelled on his pals bucks the established order in couture circles and shortly after our interview he introduced his departure from the official schedule (through which solely the Chanels and Diors are often invited to participate), as a substitute opting to current the model on his time and turf. It was, he says, a mutual determination that gave him “a brand new perspective and a bit extra freedom”.
He has been hailed a “artistic prodigy” by Vogue France – which many would wrestle to dwell as much as at his age. However de Vilmorin is undaunted. “For certain, in like 10 years’ time, I’m like Galliano on the finish of considered one of his exhibits,” he laughs, referring to the dramatic catwalk bow of his hero. “I’m too shy and too small for the second. However in 10 years’ time I’ll have the boldness.”