Tencent Music Leisure has cast an alliance with US music media model Billboard to advertise the event of Chinese language music globally.
The 2 corporations intention to “shine a lightweight on the various tales of Chinese language music artists earlier than an expansive world stage,” by way of an initiative known as “Chinese language Music Gravity Undertaking,” TME mentioned in a launch on Wednesday (August 31), with out offering additional particulars into the mentioned initiative.
In flip, Billboard’s international content material together with charts, music information protection, and proposals will likely be obtainable on TME’s platforms together with QQ Music, Kugou Music, Kuwo Music, and WeSing.
The businesses will combine TME’s applied sciences and insights into the Chinese language music trade with Billboard’s international presence to advertise the influence of Chinese language music around the globe.
“TME will present high-quality content material to music lovers and upgraded skilled companies to the Chinese language music trade. Our collectively initiated challenge will convey world-class Chinese language music to a world fanbase,” TC Pan, Vice President of TME’s content material cooperation division, mentioned.
Talking concerning the deal, Billboard President Mike Van mentioned: “We’re thrilled to be partnering with TME to advertise the worldwide growth of Chinese language music… Billboard is dedicated to elevating rising artists around the globe, and we couldn’t have requested for a greater launch associate than TME, an organization who like us, locations artists and followers on the middle of every thing.”
The partnership comes lower than a month after Billboard launched its Chinese language arm.
Billboard China was launched on August 8 to permit Chinese language musicians “to share their artwork and distinctive sound amongst a worldwide viewers,” Van mentioned in an earlier assertion.
“TME will present high-quality content material to music lovers and upgraded skilled companies to the Chinese language music trade. Our collectively initiated challenge will convey world-class Chinese language music to a world fanbase.”
TC Pan, Tencent Music Leisure
For TME, the take care of Billboard marks its newest try and convey Chinese language tracks to the worldwide stage after inking a take care of Apple Music in late 2021.
“Billboard is dedicated to elevating rising artists around the globe, and we couldn’t have requested for a greater launch associate than TME, an organization who like us, locations artists and followers on the middle of every thing.”
Mike Van, Billboard
TME operates China’s greatest music streaming platforms. Within the second quarter, it added 2.5 million paying customers, ending the primary half with 82.7 million paying subscribers, whereas rival NetEase Cloud Music lagged far behind with simply 37.6 million paying customers, up by 872,000 from the primary quarter.
Talking about TME’s take care of Billboard, the corporate mentioned it can proceed collaborations with international gamers to convey extra sources and worldwide publicity alternatives to China in a bid to supply help for native musicians and advance the worldwide worth of Chinese language music.
Nevertheless, China’s music streaming trade continues to be topic to regulatory headwinds.
Final 12 months, TME had to surrender its unique music licensing agreements, bowing to regulatory strain from Beijing. It comes as TME had cemented its market dominance for years, holding greater than 80% of unique music library sources in China, elevating the eyebrows of antitrust regulators.Music Enterprise Worldwide