The not too long ago renamed Common Locations & Experiences (beforehand Parks & Resorts) has named two executives to key roles at its rising artistic division.
In a memo to workers as we speak, Locations’ chairman-CEO Mark Woodbury mentioned Brian Robinson has been named to the function of EVP, Chief Artistic Officer and can lead the division’s Artistic Studio, together with ATI (Superior Know-how Initiatives), Media, Structure and Planning, and Attraction Improvement. At present EVP, Model Technique & Artistic at Common Merchandise & Experiences, he’ll transition out of that function with a deliberate transfer to Orlando later this 12 months.
Eric Parr has been promoted to the brand new function of SVP, Artistic Studio, reporting to Robinson and taking up expanded management of artistic design on new sights, locations and experiences worldwide.
“Common Locations & Experiences has an thrilling future with a strong aspiration, phenomenal product, a differentiated model goal, and a very gifted staff. This conjures up my confidence in the place we’re going as an organization and in Brian Robinson’s and Eric Parr’s skill to take the Artistic Studio to new heights,” Woodbury mentioned in a press release.
He mentioned he plans to announce different key appointments quickly.
Comcast’s NBCUniversal introduced a rebrand of its parks enterprise earlier this month to Locations & Experiences, which it says “higher mirror the complete breadth of revolutionary choices Common brings to followers across the globe and its intent to proceed to develop its enterprise sooner or later.” It not too long ago introduced two unique ideas: a theme park designed for households and younger youngsters in Frisco, Texas, which the corporate considers a gateway to a rising, regional market with broad enchantment within the Southwest; and a year-round. horror impressed leisure expertise that’s an extension of its Halloween Horror Night time franchise.
It additionally not too long ago opened Tremendous Nintendo World at Common Studios Hollywood, together with the Mario Kart: Bowser’s Problem experience. A bigger Super Nintendo World opened final 12 months at Common’s Japan park with its personal Mario Kart attraction, one is deliberate for Singapore and Woodbury confirmed earlier this 12 months that Orlando may also get a model of the attraction.
See his full memo right here:
Expensive Group Members,
That is an thrilling time for Common Artistic as they proceed to innovate essentially the most compelling sights conceivable and develop new, thrilling and immersive methods to deliver our model to life for our present followers and for brand spanking new audiences around the globe. Their work is vital in serving to us pursue our daring ambition for Common Locations & Experiences.
As we glance to the longer term, we’ve been considerate about Common Artistic’s subsequent chapter. One which cultivates artistic expertise, enhances a tradition of inclusive collaboration, and takes our wealthy portfolio of franchises and distinctive model of storytelling to new heights. A spot the place particular person effort is revered, acknowledged and rewarded, and the staff is empowered to succeed in its highest potential.
I’m happy to share the next Common Artistic management roles.
Brian Robinson is appointed to the function of EVP, Chief Artistic Officer. He’ll lead the Artistic Studio, inclusive of ATI (Superior Know-how Initiatives), Media, Structure and Planning, and Attraction Improvement. He will probably be liable for setting priorities and galvanizing the artistic imaginative and prescient for the staff and for main cross-functional collaboration inside Common Artistic. He may also work carefully with UDX Advertising and Insights in growing product execution methods shifting ahead. Brian is a artistic drive, a real collaborator and a dynamic chief who excels at constructing inclusive and revolutionary cultures. He’ll contribute to the model technique for UDX and assist strengthen alignment throughout our divisions and features.
In his present function as EVP, Model Technique & Artistic at Common Merchandise & Experiences (UP&E), Brian has led a few of leisure’s most acknowledged franchises by way of bodily and digital product innovation, leading to quite a few business awards and file efficiency. He serves in an vital function as a key interface with Common Footage and different NBCU divisions, and in addition constructed a powerhouse artistic staff at UP&E. Previous to becoming a member of Common, he activated compelling franchises in visionary methods at DreamWorks Animation and was a key chief within the groundbreaking model transformation at Goal. Brian will proceed his work at Common Merchandise & Experiences as we transition his obligations with a deliberate transfer to Orlando later this 12 months.
Eric Parr is promoted to SVP, Artistic Studio, reporting to Brian Robinson. On this new place, Eric will tackle an expanded function main artistic design on new sights, locations and experiences worldwide. He’ll deliver his wealthy artistic and technical background to the attraction growth course of on a number of new platforms. Working in partnership with Brian, and in shut collaboration with different Artistic Studio features, he and his staff will form and outline the following era of Common branded experiences.
Parr was VP of Artistic.
Throughout his 25+ years of artistic management, he has been instrumental within the growth of among the business’s most iconic experiences and plenty of of our award-winning sights. Previous to becoming a member of Common Artistic, Eric reimagined museums and exhibitions, most notably the Abraham Lincoln Presidential Library and Museum, and helped them develop into world-renowned venues. As a skilled architect and holder of many patents, Eric is acknowledged for his experience in bringing artistic initiatives to life that lead to groundbreaking visitor experiences.
We have now an thrilling future with a strong aspiration mirrored in our new title, our phenomenal product, a differentiated model goal and a very gifted staff. I’m assured with the place we’re going as an organization and in Brian and Eric’s skill to take the Artistic Studio and its tradition to new heights.
I look ahead to asserting different key appointments quickly.
Please be part of me in congratulating these leaders on their new roles!
Mark Woodbury
