Walt Disney Co DIS.N on Sunday sketched the contours of a plan for the way the leisure, theme parks and shopper merchandise conglomerate will use expertise to reinforce storytelling for the following 100 years.
Talking backstage on the firm’s biennial D23 Expo fan conference with Reuters, Chief Government Bob Chapek took nice pains to keep away from what he referred to as the “M-word,” or metaverse, regardless of pushing the corporate in that route final 12 months.
Chapek described Disney’s imaginative and prescient for the metaverse as “next-generation storytelling.” He desires to make use of knowledge gleaned from theme park visits and customers’ streaming habits to ship personalised leisure experiences, together with from the corporate’s Marvel and Lucasfilm studios.
“Disney is totally a life-style,” he advised Reuters on Sunday in an interview on the conference in Anaheim, Calif. “The query is, how is our next-gen storytelling leveraging what we learn about a visitor uniquely on this Disney life-style, then serving up distinctive experiences.”
Leisure and expertise firms rushed to safe a place within the metaverse after Meta Platforms Inc META.O CEO Mark Zuckerberg introduced the way forward for his firm can be dedicated to creating a sturdy, three-dimensional, persisitent atmosphere the place customers’ digital avatars would work, hang around and pursue their hobbies.
Nicely forward of Meta’s announcement, Chapek, who oversaw the parks division earlier than taking excessive job in 2020, has spent years getting ready the best way to prolong the theme park expertise to individuals who won’t ever go to one of many firm’s six theme parks globally.
Disney began laying the groundwork in earnest to discover new types of storytelling over the previous 12 months, because it appointed veteran media and tech government, Mike White, to supervise the newly created Subsequent Technology Storytelling and Client Experiences unit.
White has been charged with assembling the technological toolkit for Disney’s inventive executives to make use of.
He has additionally been brainstorming concepts for utilizing augmented actuality and different applied sciences to carry a brand new dimension to storytelling. Chapek cited one early instance – an eight-minute augmented actuality movie that premiered this week on Disney+.
“This might be an actual large catalyst for what’s going to indicate up there and, you already know, 5 to 10 years,” mentioned Chapek.
(Reporting by Daybreak Chmielewski in Anaheim; enhancing by Kenneth Li and Stephen Coates)