I am interested by your marketing strategy particularly round how, within the early days, of us mentioned, “Effectively, you must be in New York.” “Effectively, you must be in L.A.” You mentioned, “No, I am gonna do it my approach, and I’ll focus it another way, and I am going to consider issues another way.” What made you hit on that technique?
Being in Austin was a part of the DNA of my model. The type, the aesthetic, the music, the tradition, which, so many individuals again 20 years in the past did not know Austin. Now individuals are like, “It is the thrill,” proper?
It actually had this superb vibe, and it was a part of the design course of for me. I might be influenced by all the nice issues occurring in my metropolis. Editors and others would say, “Effectively, you are not going to have a professional trend enterprise in case you’re not on one of many coasts.” I simply was like, “No.”
Then they’d see my assortment. They’d be like, “That is so refreshing and superb, and I really like the colour, and I really like the way you’re using all these new shapes and cuts and various things.”
You stroll into the Kendra Scott sales space, and we’re doing our personal factor. So sticking to that and being pleased with the place I used to be from. I wasn’t going to let that cease me.
